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Shopify product photos that look consistent across your store

Shopify themes are built around square images. Turn one product photo into clean, matching product shots, lifestyle scenes and ads for your store and socials.

Shopify product image requirements

BackgroundNo fixed rule — a clean white or light neutral background keeps collections consistent
Size2048 × 2048 px recommended; 800 × 800 px or more for zoom; up to 5000 × 5000 px
FramingSquare (1:1) — default Shopify themes are designed for square images
Not allowedNo platform rule; keep the same style across products
FileJPEG, PNG, GIF, HEIC or WebP, up to 20 MB / 20 megapixels

Summary of the official guidelines as of October 2026. Rules change — check the latest version before you upload. Shopify official guide

Make your Shopify images — main image from 2 credits

New accounts get 5 free credits — enough for a main image and one lifestyle scene.

Listing kit

Main image + 3 lifestyle scenes + 1 ad creative in one click.

Main image

Clean white-background packshot that follows your marketplace's main-image rules.

Lifestyle scene

Your product placed naturally in a real setting with matching light and shadows.

Ad creative

Bold social ad image with empty space for your headline. 1:1, 3:4 or 9:16.

Product video

5-second turntable clip for listings, reels and shorts.

Questions sellers ask

What image size should I use on Shopify?

Shopify recommends 2048 × 2048 px square images. ImgCraft produces about 1,024 × 1,024 px square images, above the 800 px zoom threshold; upscale them if you want the full 2048 px.

How do I keep all my product photos consistent?

Use the Shopify preset for every product: it places each product on the same clean, light background with a soft shadow, so collection pages look uniform.

Can I use the images in Shopify ads and social posts?

Yes. The ad template makes 1:1, 3:4 and 9:16 creatives, and commercial use is allowed on every plan.

Selling on another marketplace?

All templates and prices