Etsy listing photos with a warm, handcrafted look
Etsy recommends a landscape or square first photo with room to crop. The Etsy preset makes 4:3 images on soft natural surfaces that fit your shop's style.
Etsy product image requirements
Summary of the official guidelines as of October 2026. Rules change — check the latest version before you upload. Etsy official guide
Make your Etsy images — main image from 2 credits
New accounts get 5 free credits — enough for a main image and one lifestyle scene.
Listing kit
Main image + 3 lifestyle scenes + 1 ad creative in one click.
Main image
Clean white-background packshot that follows your marketplace's main-image rules.
Lifestyle scene
Your product placed naturally in a real setting with matching light and shadows.
Ad creative
Bold social ad image with empty space for your headline. 1:1, 3:4 or 9:16.
Product video
5-second turntable clip for listings, reels and shorts.
Questions sellers ask
What aspect ratio does the Etsy preset use?
4:3 landscape (about 1,200 × 900 px), following Etsy's advice to upload landscape images and keep the product centered so thumbnails crop cleanly.
Will it still look handmade?
The preset uses a soft, warm light-neutral background and a natural surface instead of a sterile studio white, and keeps your product exactly as it is.
Can I make several photos for one listing?
Yes. The listing kit makes a main image, three lifestyle scenes and an ad image in one click (18 credits).
Selling on another marketplace?
All templates and prices